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Malibu Rum created greater shelf awareness and increased sales by featuring a unique gift-with-purchase item. Customers could not help but notice cards displayed from hang tags that wrapped around the neck of the bottles. United Distillers was so pleased with the program that they duplicated the program for their Smirnoff Vodka brand label.
To increase booth traffic at its largest tradeshow event of the year, Subway invited pre-registered attendees to receive a free phone card when they visited Subway's booth. Subway distributed over 10,000 of these cards, which thanked attendees for using the Subway phone card and encouraged then to log onto their website.
In a recent promotional mailer, Macy's offered this 60-minute phone card to customers who purchased select Bed & Bath products. Due to the high perceived value of the 60-minute card, customer response was overwhelming, prompting Macy's to repeat the program. This program was also run successfully at other Federated owned properties; Burdines, Bon Marche, Lazarus, Goldsmith's and Riches.
Sharp representatives gave out this 15-minute phone card as a holiday gift to both prospective and existing customers. The cards were very well received because everyone loves to make calls during the holidays. Each time callers used their phone cards they were reminded of the many fine Sharp products featured in the phone card artwork.
To generate excitement about the 1999 All-Star Game, Pepsi teamed up with major League baseball and Wendy's to promote the event. They created a sweepstakes that featured many All-Star Game logoed products, such as: leather jackets, coffee mugs, hats and phone cards. Customers could enter the sweepstakes by filling out an entry form at participating Wendy's locations. Winners were awarded cards weekly and these cards were so well received that additional cards were ordered to distribute at the All-Star Weekend festivities and the All-Star Game itself.
This 10-minute card is given out to all new Chase banking customers who respond to a client survey. The free phone time is a great incentive for customers to complete the survey and they enjoy receiving a free gift from their new bank. The phone card helps to increase survey participation, which in turn allows Chase to better understand their customer's banking needs. This successful and popular program has resulted in monthly orders for the past 2 years.
In an effort to increase awareness of their new G vs. E (Good vs. Evil) weekly series, the USA Network distributed over 50,000 phone cards at WWF wrestling matches across the country. To attract young fans, the phone card artwork featured wrestling sensation Mankind TM. Each time the cards were used a audio message reminded callers to tune in to see G vs. E. Also featured was a website that informed callers that they could win a free Gateway computer by "Fighting evil on-line".
