VICE-PRESIDENT Client Relations
A. Bright Idea Advertising and Public Relations, LLC
6/05 - present

  • Responsible for managing day-to-day business relationships with the firm's client base.
  • Develop new business with an emphasis on broadcast, print and internet advertising.
  • Develop a sports marketing arm of the agency by offering corporate sponsorship management and sales support with clients including Maryland Jockey Club (131st Running of the Preakness Stakes) and the LPGA.
  • Increase the agency's visibility both locally and nationally as a leading advertising, public relations and sports marketing firm.

    VICE-PRESIDENT Corporate Sales and Sponsorship
    Baltimore Orioles-Major League Baseball
    11/03 - 6/05

  • Consolidated Orioles media into one department consisting of Orioles television, ballpark signage and executive suites creating "one-stop shopping" for local and national sponsors.
  • Developed more than 50 new local and national sponsors resulting in an 18% growth in revenue over 12 months.
  • Managed a corporate sales department of six full-time dedicated sports marketing sellers, live broadcast personnel and general staff.
  • Managed a staff of national sports sellers (ABC Regional Sports Sales) in eight major markets including New York, Los Angeles, Chicago, Philadelphia, Dallas, Boston, Detroit and San Francisco responsible for selling Orioles Television. This included frequent trips to meet with buyers and national clients.
  • Responsible for growing Orioles sponsorship revenue by more than 3.5 million Negotiated radio rights agreements and over-the-air television contracts with local station general managers for Orioles Radio and Mid-Atlantic Sports Network.
  • Developed new sponsorship revenue streams including outdoor pre-game concerts, car displays, student nights, women's events and kids club programs.

    GENERAL SALES MANAGER
    Infinity Broadcasting/AM 1300 WJFK, Baltimore, MD

    LOCAL SALES MANAGER
    Infinity Broadcasting/Ravens Radio Network, WQSR FM/WJFK AM, Baltimore, MD
    2000-2003

  • Manage sales staff of both sports marketing and traditional radio sellers concentrating on personality talk (Howard Stern, Jim Rome, Don & Mike) and Baltimore Ravens NFL football broadcasts.
  • Develop new business opportunities such as "Sidelines," a monthly print publication targeting Baltimore Ravens football fans.
  • Hire and develop new account executives for both Ravens Radio and WJFK.
  • Coordinate and execute post season sales effort two years in a row during Baltimore Ravens Playoffs and Super Bowl XXXV.
  • Responsible for a $7.5 million dollar sales budget on Ravens Radio and WJFK.

    SENIOR SPORTS MARKETING SPECIALIST
    Infinity Broadcasting/Ravens Radio Network, WLIF/WJFK, Baltimore, MD
    1997-2000

  • Top local sports seller for three years, in a challenging NFL market, on the Baltimore Ravens flagship radio station.
  • Developed major accounts and new business focusing on large Baltimore based and national companies.
  • Presented sports marketing programs to Chief Executive Officers, Marketing Vice Presidents and key business managers by developing a strong rapport, assessing their needs, creating value, and asking for commitment.
  • Created and execute successful multi-market sports marketing programs for sponsors of the Baltimore Ravens Radio Network and other CBS/Infinity radio stations with local NFL rights.
  • Developed new business selling opportunities for sports marketing sales department.

    ACCOUNT EXECUTIVE
    Infinity Broadcasting/WLIF FM, WJFK AM, Baltimore, MD
    1994-1997

  • Performed all aspects of radio sales including lead development, presentations, sales closings and follow-up for a leading light adult contemporary radio station and personality/sports station.
  • Performed needs analysis and educated clients on product features and usage benefits.
  • Created sports marketing campaigns through Canadian Football League sponsorships (Baltimore Stallions CFL)
  • Interacted with local and national advertising agencies to develop and maintain transactional business.
  • Consistently closed new business and exceeded monthly sales budgets across the two radio properties.

    ACCOUNT EXECUTIVE/ANNOUNCER
    Mackk Broadcasting/WAMD AM-Baltimore Orioles Network Affiliate, Aberdeen, MD
    1988-1994

  • Produced and hosted weekly radio shows.
  • Gathered and wrote news stories.
  • Created radio sales campaigns and grass roots marketing programs for news talk station and Baltimore Orioles Baseball network affiliate.
  • Created and executed successful sports marketing programs through Baltimore Orioles Baseball sponsorships.
  • Produced radio commercials.
  • Organized and hosted remote broadcasts.

    References available upon request.

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    208 Archer Street
    Bel Air, MD 21014
    (410) 836-7180
    tj@abrightideaonline.com
     

    The Pennsylvania State University
    Bachelor of Humanities,
    Communications
    December 1991

    Eric and Josephine Walker Award The Pennsylvania State University, 1990

    Student Government Vice President
    The Pennsylvania State University, 1988-90

    Student Government President
    The Pennsylvania State University, 1990-91

    Infinity Broadcasting All Star Sales Award
    December 1999

    Top 40 under 40
    Baltimore Business Journal
    February 2004

    Seasoned client-relationship builder and executive manager recognized as a leader in sponsorship sales, high closing ratio, specializing in client retention and new business development.

    Fourteen years broadcast and sports marketing experience in selling and managing MLB Baltimore Orioles, NFL Baltimore Ravens, CFL Baltimore Stallions, MISL Baltimore Blast Soccer, NCAA Navy Football, Johns Hopkins Lacrosse and NASCAR.